Antoine Bellemare-Pepin Transdisciplinary artist and researcher

← Plate II · Science of Creativity

Divergent perception

Creative cognition framed through sensory flexibility.

2025 · The Journal of Creative Behavior

A framework relating creativity to perception, showing how sensory affordances, especially in ambiguous stimuli, contribute to the generation of novel ideas. Pareidolia, seeing familiar patterns in noisy or ambiguous input, is placed as a key perceptual mechanism of idea generation.

Published in The Journal of Creative Behavior. Related work probing its neural correlates with MEG and machine learning was presented at OHBM, ASSC, SfNC, and Montreal AI & Neuroscience.

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